CREATING A HERITAGE ECONOMY: HISTORY AS AN EVERYDAY PRODUCT

For many years we have advocated that history needs to matter in communities across Canada. And it will matter most if it makes money – as it does in many places in the world. Our view is that we need to develop a “heritage economy” developing locally-made products and services showcasing our history while generating new revenues for heritage organizations.
 
This month we’re pleased to be part of the product launch of a line of canned goods by Sprague Foods of Belleville celebrating the history of the canning industry in Prince Edward County, once the centre of the trade in Canada. The company’s soups, peas, corns, and beans are packaged in heritage labels originally designed for County canning companies. Profits from the sales of these specialty foods will be donated to a group of heritage organizations in Ameliasburgh to assist them in their projects. We are excited about this innovative initiative because it is a practical example of our “heritage economy” social enterprise business model.

**MEDIA RELEASE**

SPRAGUE RELEASES NEW LINE OF HERITAGE CANNED GOODS

February 7, 2022

Sprague Foods of Belleville is introducing a new line of canned products showcasing the history of the canning industry of Prince Edward County, Ontario – once the centre of the industry in Canada. The new line of canned soups, peas, corn and beans features heritage labels originally designed for local companies during the heady days of the industry from 1880 until the late 1960s when the area was known as the “Garden County of Canada.” Profits from the initiative help support The Ameliasburgh Heritage Hub, a collective of heritage organizations in the village. 

Sprague Foods has its own rich history. The company started in 1925 and is the sole local survivor of the dozens of canning companies that once operated in the region. The company is now in its fifth generation as a family-owned and operated local business. 

“Over the decades, we have kept innovating new products to keep up with an ever-changing market,” says Keenan Sprague, a great- great – grandson of company founder, J. Grant Sprague. “This project continues that tradition of innovation. These vintage labels are beautiful and remind us of a time when local vegetable canners and farmers were thriving. Profits from the project support the work of several local heritage organizations to celebrate and preserve this history. We believe this is a way for consumers to purchase an everyday quality product while learning more about an industry that once meant everything to Prince Edward County.” 

The Ameliasburgh Heritage Hub is a newly – formed alliance of community organizations in the village of Ameliasburgh including the Marilyn Adams Genealogical Research Centre (operated by the 7th Town Historical Society), the Ameliasburgh Heritage Village (one of the five County museums), History Lives Here Inc., and the Quinte Educational Museum and Archives. 

“We’re very excited about the Hub project,” says Janet Comeau of the 7th Town Historical Society. “Over the last year, we and our heritage neighbours have come together in a collective effort to promote the history that is all around us. Partnering with a local business like Sprague Foods to create consumer products which showcase the past, is a novel way of engaging residents and visitors in community history while raising funds to support our efforts.” 

The project features heritage labels from several Prince Edward County canning companies including the Lion Brand produce of canning pioneer, Wellington Boulter, the father of the canning industry in Canada, and other long-established companies like the Sunset Brand produce of John W. Hyatt and Sons. Each product includes a short history about the original canning business.

A launch event at the 7th Town Historical Society office is planned for Tuesday, February 22nd, 2022 starting at 9AM. 

The sale of these goods will be limited to the local Bay of Quinte area and adjacent counties.

Penny Baxter penny@spraguefoods.com

Sprague Foods
385 College St.
Belleville, ON K8N 5S7

www.spraguefoods.com
Tel: 613-966-1200
OR
7th Town Historical Society
528 County Road 19
Ameliasburgh, ON K0K 1A0

info@seventhtownresearch.com
Tel: 613 – 967- 6291
Peter Lockyer

Peter Lockyer

Local historian and former CBC Journalist, Peter has been a life-long resident in Picton, Ontario.

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History Lives Here Inc. provides archival research and editorial services, web content and design, creates heritage products such as tours, re-enactments, events, and experiences, and provides full-service communications and video production services.

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